On this episode, The Loop talks to Johanna Weidtmann, the manager of Reflekt, the first independent and non-profit research team in Switzerland.
We will talk about the media landscape in Switzerland, why readers lost trust in journalism, and the reasons funding independent media in Switzerland is not as easy as one might think.
Independent outlets such as Reflekt point out things that people don’t want to be pointed out, and this is one reason many are reluctant to support journalism as a philanthropic cause.
Johanna also shares insights about how Reflekt is collaborating with influencers to reach out to new audiences, and how these collaborations bring in new followers and small donors.
She also talks about how, potentially, a new stream of money related to innovation is coming in. These funds are available not from the usual philanthropic sources, but from example, science, or innovation hubs.